4+ ways to build your personal brand on LinkedIn

Wondering how you can stand out among competitors and win more business using LinkedIn? Then this blog is for you. In this fast-paced world where technology is at the fingertips, standing apart from the crowd is a challenge. But where there is a will there's a way. And there comes personal branding in action.

Personal branding is like a USP for your brand or business. It helps you stand out among other competitors by reflecting your strengths and complementing your wins. However personal branding is not just a one-time process. Indeed it's a way to be consistently among top industry leaders and requires strong efforts.

As it is not easy for everyone to learn it. We have got a catch. Wondering what personal branding is and how you can use it for your benefit? Then stay tuned because today in this blog we will share with you the secret tips to master it.

What is Linkedin personal branding

Have you ever come across a profile suddenly that got your attention? But wait what got you hooked? Well, it was the art of personal branding that made a profile pop out as polished, professional and reflected the user's persona. It basically helps you figure out how that user or individual can be helpful for your business or brand! Not only this, it also helps you evaluate whether that expert or individual can serve your requirements or not.

LinkedIn personal branding is how people perceive you and think about you or your business. It's your way to highlight the value you provide and position yourself as a dedicated leader in your field. Think of it like a complimentary asset to your digital business card, elevator pitch, and personal PR team combined into one!

Your skills and expertise are useless if they can't help you in your business. You, the expert with phenomenal talent, skills, and experience can make no difference if you don't have an online presence. LinkedIn helps you support those amazing qualities and attract the right opportunities. Here LinkedIn acts as the perfect platform to connect with industry experts, reflect your expertise, and build your reputation for your goodwill.

Why is LinkedIn personal branding important?

Now that you know what LinkedIn personal branding is, you might have a question: why personal branding?

So to answer that. Think of LinkedIn as a dynamic marketplace, crowded with potential clients, employers, and collaborators. In this fast-paced competition among businesses, standing out is the need of the hour. It's critical to win.

And Linkedin helps you in that by:

Helping to build visibility and credibility

With a strong personal brand on LinkedIn, you can lift up your visibility among peers, potential employers, clients, and collaborators. It helps you to build an image as a credible authority in your industry. Not only this, but it aids in making others more likely to trust and engage with you.

Bringing new networking opportunities

Everyone likes to work with someone who is best at what they do. With an attention-grabbing personal brand on LinkedIn, you can connect with like-minded individuals and open doors to new networking opportunities. By showing your expertise and accomplishments on Linkedin's personal brand through different posts and presence, you can attract like-minded professionals and potential collaborators who can help you in your career or business.

Supporting in career advancement

Picture this: You have 100 resumes alike but there is one which is different, personal branding aids to be that different one. Whether you are a student, an industry expert, or even a freelancer, LinkedIn personal branding can help you establish your position as a keen enthusiast in a competitive job market. It works as an important factor in helping to differentiate you from other candidates. A well-crafted LinkedIn profile emphasizes your unique skills and experiences, making you look more appealing and apt with technology in front of recruiters and hiring managers.

Establishing thoughtful leadership

LinkedIn personal branding aids you to be a thoughtful leader in your industry. By being up-to-date with industry trends, sharing valuable insights, being a part of meaningful discussions, and posting interesting content, you can become a credible resource for industry trends and innovations.

Winning more leads

For entrepreneurs and businesses, personal branding on LinkedIn can be an asset for their business. With the right efforts, showcasing your expertise, and building trust with your audience, you can draw potential clients, partners, and investors who are keen to work with someone they sense as a knowledgeable and trustworthy authority. Moreover, to excel, it's always beneficial to connect with people who align with your business and with personal branding, you can do that effortlessly.

5 different ways that can help your LinkedIn personal brand outshine

Let's understand it with an analogy. Suppose you visit 10 profiles on Linkedin and every other appears somewhat but there is one which keeps you hooked and makes you say 'wow'. Obviously, you will want to look more into it and dive deeper. And that's what the aim of personal branding is! To keep the viewers engaged and outstand the crowd. Now the question is what is that wow factor and how can you get that wow factor for your business or brand?

So let's head to it.

Create a very attractive profile

Headline & summary
First and foremost is your headline and summary. Your headline is the first thing that gets noticed when anyone views your profile. It portrays your unique value. And your summary gives a viewer a brief know-how of your experience, passion, and goals. Just like an elevator pitch in written form working in your favor, if drafted well.

Profile photo
Yes! Your professional life has no relation to your looks. But it must appear professional. A high-quality picture helps convey your confidence. When I say this, don't confuse it with selfies or blurry vacation pics. No one is interested in LinkedIn to see where you visited last until it has an inspirational story imparting value attached and that too in posts not in profile. So make sure you don't make this mistake.

Keywords
The algorithm works in its own way and we can't do anything about it. But being the most relatable and relevant with what you exactly do can help you work better so far. So optimize your profile with suitable keywords that can help people find you. You can think of it from the client's perspective paying attention to terms your clients or employers might use to search for someone with the skills you possess.

LinkedIn banner
Your LinkedIn banner is the second significant thing that will be noticed when visitors visit your profile. So use it as an actionable resource to drive value. Begin by choosing a high-resolution image that matches your personal brand goals and professional identity. Don't use common stock photos that everyone is using. Instead select an image that mirrors your industry, interests, or expertise. Also, make sure that you don't miss any important information to include in your banner. Your key essentials like job title, areas of expertise, or a brief tagline must be there highlighting your unique value proposition. The text you write should be concise and easy to read and must complement the visual elements of the banner. Plus add a call to action in your banner to encourage profile visitors and instruct them about the next step, whether it's connecting with you, exploring more of your content, or visiting your website. The CTA must be very clear and compelling, guiding visitors toward the desired action you want them to take.

To create a LinkedIn banner in just 2 minutes, try our LinkedIn banner generator. It's quick, efficient and easy.

Share eye-catching content

Show your creativity
Don't just be the sharer, be the creator. Write amazing articles. Share insightful posts that stun people. Be part of discussions, and answer questions to show your expertise. Be consistent with your efforts. Try to post high-quality content regularly or at intervals.

Engage as much as you can
Don't just share but engage too. Like, comment, and share other people's posts to be a part of the community. Actively participate in suitable groups and discussions to foster connections and show genuine interest.

Network well

Connect with purpose
Don't just add anyone. Make connections with industry professionals, potential clients, and thoughtful leaders, the people who can be favorable for your personal or business growth. Be careful with whom you are adding, personalize your connection requests, keeping your LinkedIn goals in mind.

Only join relevant groups
Participate in conversations and groups related to your industry or interests. It's a great way to connect with people with similar interests, impart knowledge, and grow your network.

Collaborate with others
Partner with professionals on projects or content creation for great visibility. Collaboration helps you expand your reach, attracts new audiences, and showcases your teamwork skills.

Make the best use of visuals

Use infographics & good images

Make your content attractive by using high-quality images, infographics, and videos. They help you capture attention, break the text to digest easily and enhance the reader's understanding.

Eye-catching banners

Make a professional and visually interesting banner that complements your brand personality and expertise.

Measure the outcomes

Make the best use of LinkedIn's analytics tools to understand who's viewing your profile, engaging with your content, and where and how you can improve. Data-driven decisions aid you refine your overall Linkedin strategy for maximum impact.

Try our easy to implement winning ideas to get more traffic on Linkedin posts.

Conclusion

Building a strong LinkedIn personal brand doesn't happen overnight. But with dedication and following these key strategies, you can surely transform your profile into a lead magnet for opportunity.

Don't forget that authenticity is key. Let your unique essence shine through with a touch of your expertise and value proposition. By consistently creating valuable content, actively engaging with your network, and using the power of visuals, you can establish yourself as a thoughtful leader and attract the right connections and opportunities for your business.

That's all for this blog! I hope now you are ready to build a stellar LinkedIn personal brand. Check out these resources for further inspiration and insights:

Learn how to boost your LinkedIn engagement with carousel posts.

Use our amazing LinkedIn carousel generators to minimize the back-and-forth of designing.